Information Intent Leads Lead Capture Traffic 
Conductor
APRIL 8, 2020
Create Content With Essential Information About Coronavirus. First and foremost, if you’re a direct to consumer brand, you should consider what hesitations or information needs your customers might have that could be preventing them from converting. Create a Lead Nurture Strategy for Awareness Traffic.
MKT1
JULY 13, 2023
Neither Devon or Halley are engineers, yet they built 50+ dynamic web pages that update based on data in Airtable plus a lead capture flow—in less than 2 weeks. Provides useful information without the audience having to jump through hoops (aka a million form fields). Value to their audience!
Adobe Experience Cloud Blog
MARCH 16, 2015
On Sunday, Marketo featured four informative sessions around both marketing best practices and the future of marketing. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. 6,788 opted in leads. Purchase Intent : Lead Identification.
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