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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

List rentals are still the only way to access lists from some trade publications, and these lists often support the most extensive industry-relevant selection criteria. Potential providers: ReadyContacts or ReachForce. For more information on purchasing lists, see Buying B2B Email Marketing Data: Challenges and Recommendations.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).