Getting More Out of Each Click with "Post-Click Marketing"
WebMarketCentral
DECEMBER 8, 2008
Further Reading Forrester's Laura Ramos provided an excellent summary of what she broadly termed lead automation management in August of this year, though it seems a bit odd to place Hubspot (inbound marketing / website optimization), Leadlander (site visitor tracking) and Zoominfo (an online directory / database) in the same group.
Let's personalize your content