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The Benefits and Challenges of B2B SaaS Marketing

KoMarketing Associates

Online Training. Another common content marketing tactic that works well with SaaS is offering online training to current and potential prospects. Online Training Formats. There are lots of training formats B2B companies can offer. This can lead to additional profit. WordPress is a good example of this.

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Consolidate Your Martech Stack to Fuel Inbound Marketing in 6 Steps

SmartBug Media

Content management software (CMS). Simplicity: Multiple tools require multiple admins and, across larger organizations, more training on new systems. Waste reduction: A Gartner study revealed that marketing leaders only utilize 58 percent of their martech stack’s potential. Common needs for a martech stack will include: A CMS.

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How to Create Squeeze Pages That Generate Tons of Leads

Hubspot

For example, "Claim My Spot" is actionable and lets the user know that they'll be signed up for a course or webinar. It can be something like an email course, templates, a webinar, or an e-book. It's a clean, simple page that utilizes all our tips above. Exclusive traffic and SEO tips directly to your inbox. Image Source.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . Sales cycles may take too long because of training issues or inadequate deep funnel marketing support. This information also identifies top performing channels and where budgets are best utilized. 7: Closed/won. . Christine B.

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Video Trends: The Top Five B2B Predictions for 2021

Vidyard

Use Video in Company-Wide Strategies—Not Just Marketing 6.1.3 TBI Uses Video to Educate and Train 6.2.2 The beauty of that is that you can utilize what you already have: Your employees! Utilize their expertise and experience in the industry to create on-demand video content for your customers. Embrace Analytics 6.2

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Best CRM software for Consultants

TrustRadius Marketing

Their products include hubs for marketing, sales, customer service, CMS, and operations. For a deep dive into the software, watch the webinar for beginners below. . Bitrix24 is a powerful client-focused software for customer service providers. They have an extensive cloud with CRM and Contact Center services.

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Video Trends: The Top Five B2B Predictions for 2021

Vidyard

Use Video in Company-Wide Strategies—Not Just Marketing 6.1.3 TBI Uses Video to Educate and Train 6.2.2 The beauty of that is that you can utilize what you already have: Your employees! Utilize their expertise and experience in the industry to create on-demand video content for your customers. Embrace Analytics 6.2