41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . This is the north star metric for any company. The latter needs to be larger in order justify continued investment. . . The MQAs are divided out by size of company - SMB, Mid-Market and Enterprise. .
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