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6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. Below are some of my predictions for the hottest new features and campaign strategies in B2B digital marketing in 2017. 360-degree media is also great for showcasing your company’s culture. Live Video.

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The Battle for Marketing Talent in Professional Services

Hinge Marketing

That comes as no surprise – platforms like LinkedIn and communities like LinkedIn Groups have become vibrant centers of conversation in the world of professional services. Pay-Per-Click Advertising Advertising online is yet another new science, and pay-per-click advertising can be a method to share your message with relevant audiences.

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6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. Below are some of my predictions for the hottest new features and campaign strategies in B2B digital marketing in 2017. 360-degree media is also great for showcasing your company’s culture. Live Video.

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8 SEO Strategies for Driving Traffic to Your Website (with Examples)

BenchmarkONE

Here are some SEO statistics you can’t ignore: 68% of online experiences start with a search engine. 63% of all shopping starts online, including purchases that happen in a store. 70% of online marketers state SEO is better than PPC when it comes to sales. 66% of consumers perform online research before making a purchase.

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New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions

Webbiquity

As online marketing processes have evolved, the number and sophistication of software tools to support specific functions has exploded. Every discipline within marketing and PR has its own tools, among them: Content development: CMS tools (WordPress, Joomla, HubSpot, 100s of others), Adobe CS, tools for creating infographics , etc.

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Is Netflix a SaaS? 25 Examples of SaaS Companies that Are Rocking It

Single Grain

History: Brian Halligan and Dharmesh Shah founded HubSpot in 2006 at MIT (Massachusetts Institute of Technology) in Cambridge, Massachusetts in the United States, and later acquired Oneforty (Twitter app store) and also launched new software for personalizing websites to each visitor. Slack is B2B software for companies of any size.