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The Ultimate Inbound Marketing Glossary

SmartBug Media

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Get Satisfaction Get Satisfaction , a popular social CRM and customer support platform, recently launched a Facebook version of its application so your customers can ask questions and get support right on your Facebook Page.

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How to Automate Your Client KPI Reporting Process: The 11 Step Guide

Hubspot

Make a list of digital marketing services across all client accounts. For example, if you offer inbound marketing services, you'll probably need to track data from HubSpot Marketing, HubSpot CRM, Google Analytics, Facebook Ads, and Adwords. Do they offer standard reporting templates for the tools you use?

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How to Create a Killer SaaS Content Marketing Strategy

Single Grain

This could include lead generation metrics, conversion rates, customer satisfaction scores, and retention rates. Step 2 – Setting SMART Goals and Clear KPIs Below is a list of the most common content marketing goals and KPIs for SaaS companies – we advise choosing one goal only.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 2) Analytics. 18) Content.