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The 4 Basic Truths of Good Sales Enablement Content

Contently

Too many content marketers put precious time and resources into creating the works they assume sales reps are going to use. That wasted effort could be avoided if marketers approached their sales teams for input before plotting out their editorial calendar full of case studies and product marketing assets.

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12 Tools & Resources to Help You Create Better Buyer Personas

Hubspot

To make sure you''re still having rich and productive virtual conversations, here are two tools you can use: 1) Skype. Skype has a list of useful tools you can use to record Skype calls, and Google Hangouts are automatically recorded. 2) Google Hangouts. Pro tip: If you can, you should record your calls. 10) Followerwonk.

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10 Category-Creating SaaS Companies

Golden Spiral

Great category creators not only design and assert a vital category, they also focus their passion and resources on creating a company dedicated to solving the category problem. Now, Slack is transforming intraoffice communication and threatening Skype, email, and the collaboration tools that many offices once relied on. Surescripts.

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Humanizing Your Brand: 8 Tips for Making Your Voice Real (and Heard)

Hubspot

4) Focus More on Offering Resources Than Making a Sale. If you’re not already familiar with inbound marketing , you know that the statement above is essentially the gist of it. This whole step is about creating relationships through trust that’s built on you providing helpful, credible resources.

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"The End of Big": Nicco Mele on the Rise of Small Businesses

Hubspot

For inbound marketers, his book has quite a few takeaways. In entertainment, it’s great that anyone can make videos and distribute them on YouTube, but without huge resources from a major studio, can anyone really make a fantastic full-length film? Inbound Marketing for Underdogs. How David Become Goliath.

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Working Remotely? Try These 27 Tools for Better Communication, Collaboration & Organization

Hubspot

To help make it easier for their employees to have flexible work arrangements, many companies are discovering and implementing new tools and resources. Savvy inbound marketing companies use GitHub Wiki for employee onboarding by organizing helpful resources for new employees. Yeah, we all use it. 18) Uber Conference.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know.