Valasys

SEPTEMBER 10, 2019

B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. People feel close to the ones close to them & therefore, online as well as offline word of mouth marketing has a strong influence on driving the purchase decisions of the prospects.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

FEBRUARY 21, 2020

According to Claire Sadler, Marketing Director at Direct Line , “B2B advertising is often rational rather than emotional…We are all human beings and we don’t become a different person when we go to work.”. The following are some of the ways how brand advertising is beneficial for B2B marketers: 1. Wrapping Things Up.

Advertisements 52

Advertisements Advertising WOMM B2B Marketing 52

Valasys

APRIL 17, 2020

Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel. Read more on How Omnichannel Reputation Management Assists in B2B Branding.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Valasys

SEPTEMBER 25, 2019

Brands can also promote their social media handles & their independent as well as collaborative campaigns through lead generation. Content Syndication abides by the excellent practices of inbound marketing & isn’t motivated by an explicit intent to sell. Content syndication is bound to have constraints as well, viz.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

JULY 25, 2019

The landscape of B2B marketing has transcended beyond the conventional realm of inbound marketing. With the outgrowth of sub-branches of digitization, the marketers have stepped into an era studded with cutting-edge technologies.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45

Valasys

SEPTEMBER 20, 2019

In fact, according to a study by HubSpot 55% of marketers stated that blog content creation is their top inbound marketing priority. People prefer to share pieces of content that reflects on their personality rather those that might reflect or resonate with their personality traits on social media.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

JULY 8, 2019

People prefer to purchase from people, rather than brands; hence, in order to expedite the journeys of the prospects through the conventional sales funnel, it is extremely important for the marketers to optimize personalization & users’ experiences (UX).

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56