B2B Marketing Directions
SEPTEMBER 13, 2020
Simply put, intent data is information collected about the online activities of a person with the goal of using that data to identify or predict purchase intent. To make this prediction, intent data is processed using a software application with predictive analytics functionality.
PureB2B
MARCH 31, 2022
Demand generation marketing is a strategy in both passive and outbound marketing that refers to a comprehensive program of initiatives and touchpoints designed to generate awareness of your products or services as a solution to customer pain points.
Aberdeen
AUGUST 29, 2019
Even when you get everything right, event marketing can be time-consuming and expensive. That’s why you’ll want to offset the impact of these mistakes (and others) by taking the guesswork out of the planning process. How Intent Data Impacts Event Marketing. The post Want More from Event Marketing?
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