In-market Prospects Outreach Purchase Intent Resources 
PureB2B
MARCH 31, 2022
Demand generation marketing is a strategy in both passive and outbound marketing that refers to a comprehensive program of initiatives and touchpoints designed to generate awareness of your products or services as a solution to customer pain points. In fact, if done poorly, it can be a huge waste of time and resources.
Aberdeen
SEPTEMBER 27, 2019
Giving them access to third-party intent data can ensure they’re only reaching out to in-market prospects that are showing purchase intent signals, cutting out many of the inefficiencies that come with improper targeting.
Aberdeen
FEBRUARY 13, 2019
The decision makers at Informatica didn’t want to spin their wheels preparing to integrate intent data into Sales and Marketing operations, so they started their journey by letting new partner, Bombora, identify signals of content consumption of targeted topics and competitors’ companies.
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