article thumbnail

4 LinkedIn Lead Generation Tactics You’re Missing Out On

PureB2B

B2B buyer’s journey. Since LinkedIn is home to B2B users, business-related content—from news articles to white papers—will be warmly received. These materials are highly sought after by B2B buyers looking to research suppliers. Use Content Syndication to Attract In-Market Buyers. find in-market buyers.

article thumbnail

What is B2B Demand Generation?

Inbox Insight

Another common misconception is that you must choose between Account-Based Marketing (ABM) and demand generation. Targeting key accounts by giving them early access to relevant white papers and webinars for example can go a long way in strengthening the relationship and building demand with your target accounts.