Adobe Experience Cloud Blog

JUNE 9, 2017

We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant interactions at every touchpoint. As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. What is Intent Data?

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Inbox Insight

APRIL 19, 2021

Different data points cut different perceptions of your audience – but which viewpoint will give you the most accurate assessment of your market? Our research revealed action intent data (61%) closely followed by search intent (60%) are the most popular insights used to inform segmentation criteria.

Ideal Customer Profiles 98

Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

NetLine

JUNE 5, 2023

Welcome INTENTIVE: The Next Frontier of Buyer-Level Intent Insights Today, we’ve launched INTENTIVE —a revolutionary product we believe will change the way B2B organizations identify and approach buyers. What is INTENTIVE? Why Does INTENTIVE Matter for Today’s B2B Organizations?

Intent 52

Intent Intent Data Ideal Customer Profiles Intent Signal 52

SalesIntel

APRIL 11, 2024

Account-Based Marketing (ABM): Identify key target accounts that align with your ICP and have the potential for high-value relationships. Develop personalized marketing campaigns and content tailored to the specific needs, challenges, and goals of your target audience. How Does SalesIntel Help You Focus On Targeted Leads?

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Ranking Lead Scoring 52

SalesIntel

APRIL 11, 2024

Account-Based Marketing (ABM): Identify key target accounts that align with your ICP and have the potential for high-value relationships. Develop personalized marketing campaigns and content tailored to the specific needs, challenges, and goals of your target audience. How Does SalesIntel Help You Focus On Targeted Leads?

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Ranking Lead Scoring 52

Inbox Insight

NOVEMBER 13, 2018

This essential guide looks at how content amplification can help marketers fight back by putting the right content in front of the right audiences, with greater effectiveness. B2B in-market buyers now have to wade through reams of it to find the right content that fulfills their information needs. Audience goals and intent data.

Paid Content 63

Paid Content Top of Funnel B2B Marketing Content Marketing 63

Inbox Insight

JANUARY 5, 2023

A successful demand generation strategy drives long-term engagement and considers every touchpoint in the buyer journey to effectively boost revenue and accelerate the B2B sales process. Align Sales and Marketing teams. Use intent data to find in-market buyers and scale demand.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52