Let's talk ABM: 6 ways to build buyer experiences with ABM
Strategic-IC
FEBRUARY 6, 2023
Informed by your Ideal Customer Profile, guided by your first- and third-party data, they’re the hub from which to roll out creative strategies and messaging tactics. And I can't imagine going back to a world of form fills and lead scoring, but I also think you have to take it at face value.” – Lisa Sharapata, CMO at BoostUp 3.
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