Customer Experience Matrix

MARCH 9, 2011

These include calendars, Webex invitations, surveys, payments via Paypal, and SMS alerts when a link is clicked. I've never seen the benefits of the list-based approach, but Act-On says its clients find it easier to grasp than traditional segments. These include limits on lead scoring and lack of progressive profiling.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Leadspace

JANUARY 4, 2017

The sophistication level is still barely past nascent, while the business impact of harnessing data and using it in real-time to fuel customer experience, conversion, purchase, etc., across this wide array of applications is massive. Real-time data enrichment. Data is the fuel that makes everything else run.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Customer Experience Matrix

JUNE 9, 2009

a “lead feed” feature that can send “interesting moment” alerts via RSS, SMS, email, iPhone and other mobile devices. This can be integrated with Demandbase and Jigsaw to download the names of contacts at those firms. Compare this with maybe $2,000 per client per month earned by most demand generation vendors.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120