Sales Engine

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The 7 Attributes of Highly Effective Lead Generation

Sales Engine

That doesn’t mean that you can’t have videos, infographics and Youtube channels and a resources section of your website—those are all good ideas. I realize that a large focus has been on inbound (Thanks, Hubspot!), Attribute Number 2: Top of Funnel Content usually lives in a blog and is used to drive traffic.

article thumbnail

The 7 Attributes of Highly Effective Lead Generation

Sales Engine

That doesn’t mean that you can’t have videos, infographics and Youtube channels and a resources section of your website—those are all good ideas. I realize that a large focus has been on inbound (Thanks, Hubspot!), Attribute Number 2: Top of Funnel Content usually lives in a blog and is used to drive traffic.