The 7 Attributes of Highly Effective Lead Generation
Sales Engine
AUGUST 4, 2016
That doesn’t mean that you can’t have videos, infographics and Youtube channels and a resources section of your website—those are all good ideas. I realize that a large focus has been on inbound (Thanks, Hubspot!), Attribute Number 2: Top of Funnel Content usually lives in a blog and is used to drive traffic.
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