The Point

JANUARY 21, 2020

The most common reasons given for hosting landing pages as part of a company’s main Website are these: * It allows us to derive SEO benefit from site traffic to our main domain * We have more design flexibility if we’re building pages in our CMS * The Web team owns the site and doesn’t want us creating pages on our own. Effectiveness.

Landing Pages 147

Landing Pages Industry CMS Marketing Automation Services Marketo 147

The Point

APRIL 8, 2015

The report is available as a free download from the Spear Website. B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized eloqua hubspot marketing automation best practices marketing automation strategy marketing automation success marketo pardot'

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

The Point

JUNE 29, 2015

To download a copy of the complete survey report, including detailed results along with expert analysis, visit the Spear Website. Or are companies rushing to implement marketing automation without a full understanding or strategy for how to put that technology to best use? Click on the infographic below to view full size.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Marketing Management 100

The Point

DECEMBER 16, 2015

You can download a free copy (registration required) from the TrustRadius Website. At a whopping 107 pages, their new marketing automation guide provides what I think is one of the most useful and comprehensive reports to date on this fast-moving category.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100