Sales Engine

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The 7 Attributes of Highly Effective Lead Generation

Sales Engine

Attribute Number 2: Top of Funnel Content usually lives in a blog and is used to drive traffic. That doesn’t mean that you can’t have videos, infographics and Youtube channels and a resources section of your website—those are all good ideas. I’m not saying that posting to your website won’t help drive traffic.

article thumbnail

The 7 Attributes of Highly Effective Lead Generation

Sales Engine

Attribute Number 2: Top of Funnel Content usually lives in a blog and is used to drive traffic. That doesn’t mean that you can’t have videos, infographics and Youtube channels and a resources section of your website—those are all good ideas. I’m not saying that posting to your website won’t help drive traffic.