LeadSloth

JULY 12, 2010

UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners. HubSpot can serve both audiences, but in a different way. Small Businesses.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

AUGUST 26, 2010

Social Media ROI. Social Media ROI. The tracking and ROI mechanism is already built into most Marketing Automation systems, so it just needs to be extended to Social Media. The discussion in the LinkedIn Group talked about HubSpot’s Social Media features, one of which is Social Media Monitoring. Lead Intelligence.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

APRIL 29, 2009

Hubspot Internet Marketing Blog. Hubspot is probably both the most active and most popular blog of this list. Pardot Corporate Blog and Adam Blitzer’s B2B Marketing ROI blog. The corporate blog is a little more corporate, but some good articles. Genius.com B2B Marketing for Faster Sales Blog.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

LeadSloth

JUNE 23, 2009

Hubspot - an early Inbound Marketing evangelist - is one of them, and so are Enquisite , Raven and SEOMoz (probably I’m forgetting at least a dozen vendors, so feel free to leave a comment). ROI reporting : see which activities result in new leads. But there are also integrated tool suites, like Hubspot and Raven.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

JUNE 30, 2009

I brought up this question in my previous blog post , and Maria Pergolino had some very good comments on which tools to use and how to integrate them for ROI reporting. Dharmesh Shah of Hubspot defines inbound marketing to include search, social media and blogs. tracking the source of leads and providing ROI reports.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100

LeadSloth

JANUARY 12, 2010

These are the trends that are mentioned most often: Improved ROI & Reporting. Mike Volpe , VP of Inbound Marketing, Hubspot. With that said, I believe the overall trend towards accountability, measurement and marketing ROI will continue to pick up steam. Mike Volpe, VP of Inbound Marketing, Hubspot ( @mvolpe ).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100