7 Quick Wins for Sales and Marketing Alignment
DiscoverOrg
MAY 23, 2018
Hubspot suggests this process: Calculate the Marketing Figures and Goals. That’s right: Marketers should drop the channels that deliver leads that don’t convert , whether that’s paid content syndication, a social media channel, display advertising, or anything else. Calculate the Sales Figures and Goals. Set up Marketing SLA Reporting.
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