B2B Marketing Traction

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Social Media Messages – How Many are Enough?

B2B Marketing Traction

Yesterday I was reviewing Hubspot information and saw that they recommend no more than two or three updates on Facebook each week. It got me thinking about the importance of strategic planning and tactical goal setting in marketing – even for what seem to be the easiest tactics. How often will you update LinkedIn?

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A Practical Social Media Strategy for B2B Marketers

B2B Marketing Traction

Social media is still a relatively new tactic in town for B2B marketers. I like the “hub and spoke” system (see the image above) which I believe was introduced by the founders of Hubspot , a marketing automation software company. For B2B marketers, this is often LinkedIn. You don’t have to do it all.