Hubspot, Leads and VALS - B2B Marketing Zone

Creating Internal Buy-In for Inbound Marketing in Higher Education

Hubspot

MARCH 17, 2015

When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. We talked with Val and she walked us through three tips for creating internal buy-in.

VALS

VALS Education Inbound Marketing Buy

59 Female Marketing and Growth Experts You Should be Following

Hubspot

MARCH 27, 2018

Val Geisler @Lovevalgeisler. Val is a email strategist and copywriter, and helps B2C businesses focused on MRR increase conversions through email. Meghan is the VP of Marketing at HubSpot , and the host of The Growth Show. Stella is a Product Marketing Lead for Trello , and was previously VP of Marketing at Trello.

VALS

VALS Advertising Agencies Work Management Paid Search Agency

B2B Marketing Zone

Creating Internal Buy-In for Inbound Marketing in Higher Education

59 Female Marketing and Growth Experts You Should be Following

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