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List Buying: 3 reasons why this tactic can be deadly for marketers

markempa

Flood a certain ZIP or SIC code with a cleverly designed message. Wait for the leads to pour in. In fact, a couple of weeks ago, one of the members of the B2B Lead Roundtable group on LinkedIn asked: “I am looking for input on lead purchasing. So what’s a marketer to when he needs leads fast?

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