How to Create Engaging Videos Using Buyer Personas and States of Being
Cintell
DECEMBER 20, 2019
Too many ideas can be overwhelming and lead to less interest in your content due to cognitive load. For example, HubSpot knows that sales leaders are busy. As you arrange your ideas, remove anything that falls outside the scope of what your persona must know to take the next step in their journey. Leverage Interests and Preferences.
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