How to Create Engaging Videos Using Buyer Personas and States of Being
Cintell
DECEMBER 20, 2019
For example, HubSpot knows that sales leaders are busy. You could send the viewer to another video or a landing page, but ensure that the next step makes sense along the buyer’s journey. Interests and preferences don’t have to extend to pop culture. Call to actions are, therefore, vital. Your call to action can be anything.
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