Remove strategy
Remove Hubspot Remove Intent Remove Profiling Remove Wikipedia
article thumbnail

The Plain English Guide to Google's Knowledge Graph

Hubspot

Before I began writing at HubSpot, I worked at two small businesses. Google's Knowledge Graph uses data it has collected on user intent behind the keyword "Tom Cruise" to deliver this panel. Additionally, your content needs to match the intent of your ideal user. Really small. Both had fewer than five employees. Image Source.

Google 66
article thumbnail

Inbound Marketing the Way God Intended

Biznology

Image via Wikipedia. Sara Wilson, my COO, told me yes, that our digital PR strategy of identifying thousands of topical blogs and then pitching them on behalf of our clients with the goal of securing hundreds of earned media mentions is surely the definition of inbound marketing–and maybe even the way that God intended.

article thumbnail

4 Advanced Targeting Techniques Every Facebook Advertiser Should Master

Hubspot

Most PPC advertisers come from a Google AdWords background, which is very rooted in “intent based” keyword searches. Check out this Wikipedia entry for reference.). Combine this with an effective, organic inbound marketing strategy , and you’ll always be in your target’s field of vision. What could've gone wrong?