Remove Hubspot Remove Intent Data Remove Purchase Intent Remove Traffic
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7 Situations Where Intent Data Can Lead to 5x Faster Sales Cycles

SalesIntel

.” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. What is Intent Data in a Nutshell? What is Intent Data in a Nutshell? Know Your Potential Customer’s Intent.

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How to Leverage Intent Data to Drive More Business

NetLine

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

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Beyond the Obvious – Drilling Down on B2B Buyer Personas

FunnelEnvy

Creating buyer personas is a subjective and analytical process based on data and actual customers or prospects. A well-defined buyer persona can improve demand gen by filtering traffic for top-quality leads exhibiting strong buyer intent. Are they looking for information, comparing products, or ready to purchase?

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10 B2B Sales and Marketing Blogs to Enhance 2019 Campaigns

Strategic-IC

From programmatic, to intent data, to sales enablement tips, we review 10 insightful blogs that you may have missed. From implementing ABM, to defining your sales enablement programme, or incorporating greater insight, intent data or programmatic into your activities, here are 10 posts that can help to transform your campaigns.

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Account-based Marketing Glossary: 30 Terms to Know

Strategic-IC

Branded web traffic and engagement interactions (such as email open rates, percentage of content consumed, engagement, etc.) First-party data. This is your data in your CRM. This insight is called engagement data, and can be a strong indicator of intent. Intent data. Account awareness.

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Account-based Marketing Glossary: 30 Terms to Know

Strategic-IC

Branded web traffic and engagement interactions (such as email open rates, percentage of content consumed, engagement, etc.) First-party data. This is your data in your CRM. This insight is called engagement data, and can be a strong indicator of intent. Intent data. Account awareness.

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The B2B Marketer’s Quick Start Guide: Content Amplification

Heinz Marketing

Fuel lower funnel conversions: purchases, App downloads, video views, and more. Set campaign objective; Awareness, Traffic, App Installs or Conversions. Publishers provide a lot of quality traffic. Conversions: Grow sales using a performance-first platform including automated bidding, traffic management, and more.