Crimson Marketing

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The Demand Generation Stats Every CMO Needs To Know

Crimson Marketing

HubSpot and Qualtrics recently conducted a survey of 900 management-level marketers in North America and Europe to determine how successful companies have been at demand generation for their respective brands. “Content creation is a top investment for 43% of information technology companies, which is 54% more than other industries.”

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Is Email Marketing Making a Comeback?

Crimson Marketing

The first step is to build up a database of recipients that have expressly stated they want to receive your messages and have up-to-date information. According to research from Hubspot, emails that appear to come from a real person (such as a person on the marketing team rather than a generic company email) are more likely to be clicked.