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How to Score Your Leads So Sales Works the Hottest Prospects

Hubspot

The good news about inbound marketing is that it can help you attract high volumes of leads. The more time quality leads spend with your content and the better informed they become, the more likely they’ll be interested in hearing from your sales team. Next, look at behaviors that indicate a lead's type of interest.

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9 Ways to Make Your Marketing Analytics Actionable

Hubspot

Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. Good marketers use analytics for the first few things we mentioned.