help Trade Show Related Topics 
Chris Koch
JANUARY 15, 2010
At ITSMA, we’ve seen investments in the things that we used to identify as the key contributions of marketing—like advertising, brochures, events, and trade shows—shrink consistently. We couldn’t measure the effectiveness of events and trade shows, but sales people saw the crowds at the booth and the bar and so it didn’t matter.
Chris Koch
NOVEMBER 13, 2009
This week, Jeremiah Owyang published a great framework of things that marketers have to do to listen well—including a list of vendors who help marketers listen. The only disagreement I have with his framework is that it is about more than listening. And there’s good reason to be terrified.
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Chris Koch
NOVEMBER 13, 2009
This week, Jeremiah Owyang published a great framework of things that marketers have to do to listen well—including a list of vendors who help marketers listen. The only disagreement I have with his framework is that it is about more than listening. And there’s good reason to be terrified.
Chris Koch
MARCH 12, 2010
I will never forget the live encounters I have had with readers while attending trade shows when I was at CIO or my bike magazine—people I had never seen or spoken to before—who approached me to tell me how much they loved or hated my magazine without even introducing themselves. Magazines have been doing it for years.
Chris Koch
NOVEMBER 5, 2010
First, it focuses the agency on some clear goals—cranking out press releases and getting press mentions—and gives the guard dogs a degree of separation that helps with risk management. This means that metrics are based on merely making contact and shoveling crap out the door rather than helping influencers meet their goals.
Chris Koch
JANUARY 29, 2010
But it’s less familiar to lower-level buyers, who are only beginning to calculate this piece as the economics of social media open up the privileges of relationship from cheesy tchotckes at trade shows to online social networks. Account history. What are they willing to “pay?”. So there is a price for marketing content.
Chris Koch
JANUARY 29, 2010
But it’s less familiar to lower-level buyers, who are only beginning to calculate this piece as the economics of social media open up the privileges of relationship from cheesy tchotckes at trade shows to online social networks. Account history. What are they willing to “pay?”. So there is a price for marketing content.
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