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The Forward Observer

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The Marketing Book Podcast: “Organic Social Media” by Jenny Li Fowler

The Forward Observer

Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process, and other essential strategic steps to create an organic following on social platforms.

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The Marketing Book Podcast: “Standout Startup” by Allyson Letteri

The Forward Observer

Standout Startup offers an essential marketing toolkit to help you stand out from the competition. About the Author Allyson Letteri is a marketing leader and startup advisor who helps tech startups launch winning go-to-market strategies. And it all starts with powerful product messaging that makes your startup stand out.

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The Marketing Book Podcast: “The StorySelling Method” by Philipp Humm

The Forward Observer

The techniques you will learn are the same ones that have helped thousands of professionals at top companies like Google, Oracle, and Visa win more business. About the Author Philipp Humm is on a mission to help people discover the storyteller within each of us. The methods within this book are simple, authentic, and effective.

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The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not approach it strategically.