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What Works - What Doesn't

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Can You Find the Media Contact on Your Web Site?

What Works - What Doesn't

I sometimes leave my query there, but I never know if it will get to someone versed in PR rather than sales, and there’s the risk the query will be lost in the internal shuffle. Clicking over to the “Contact Us” page often brings me to a generic form that is, again, clearly designed to snag sales leads.

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Enough About Us! How to Tune Pitch Decks for the Reader

What Works - What Doesn't

Describe the business benefits you delivered to each, and the unique capabilities that helped you deliver them. XXX’s experience at Apple’s App Store will help us build the critical mass of developers we need with a revenue sharing model that works for them and us.”). Bare lists of brand name partners. Translate for Mere Mortals.