chiefmartech

MAY 27, 2016

He recognized that many of the brands and products he loves, like Slack and MailChimp, don’t gate their content. People adopt and then advocate for those products because they genuinely love them, not because they’ve been “nurtured” to do so through a back-and-forth volley of lead forms and email follow-ups.

Top of Funnel 45

Top of Funnel Content Marketing Work Management Marketing Management 45

Brightedge

APRIL 24, 2020

To help answer the questions our community has been asking about the importance of SEO and digital marketing, we put together a series of topics that benefit a wide range of industries and explored solutions for each. Create content to help them daydream about returning to normalcy in the months to come.

Top of Funnel 75

Top of Funnel Planning Work Management Marketing Management 75

Webbiquity

FEBRUARY 2, 2011

Great content accomplishes at least two of the following objectives: • It helps get you “found&# online. • by demonstrating how smart and helpful you are). • It helps move a prospect along the buying cycle. It enhances your organization’s image (e.g., Great content fills a need for both the consumer and the producer.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Marketing Insider Group

AUGUST 12, 2010

Help sales fill their pipeline funnels. Marketing automation might be used to help setup triggers and automated touch points. All the other responders will need to be nutured until such time as they are ready to engage in a sales process. My advice is to B2B Marketers is to follow this natural ebb and flow. So if you: a.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Hubspot

MAY 1, 2017

You and your sales team want to sell your product or service -- not fight with messy spreadsheets, cluttered inboxes, or clunky tools that slow you down. Not only will it help your sales team manage relationships, but a CRM will also give you a place to deliver those leads you generated to your sales team. Product Hunt.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

Convince & Convert

APRIL 27, 2010

Or, Steve Knox and the guys at Tremor who spend massive amounts of time and energy figuring out how to make Procter & Gamble products buzz-worthy. Why can’t you bend over backwards to explain EXACTLY how your product works, and why? Wufoo is a web app that helps you build online forms for capturing data.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133