Guidelines Marketo Tactics White Paper 
Content Standard
DECEMBER 13, 2016
Consider these guidelines when exploring whether content monetization is the right fit for you. Through Marketo reports like the Opportunity Influence Analyzer , you can track leads from first touchpoint to closed business, attributing that revenue directly to the content that brought in your lead.
Kapost
MARCH 17, 2017
A merger and acquisition (M&A) often feels like a standard tactic in an ever-changing market based on product-market fit and the long-term vision of a company. From blog post to webinars to random white papers, everything needs to be pulled together into one central system. Determine Brand Guidelines.
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ClearVoice
JANUARY 8, 2019
Are brand and style guidelines established and are they formally documented? Marketo has a great cheat sheet to help you create your buyer personas. If your persona is typically a positive, upbeat person, for example, fear tactics and somber writing won’t win them over. What are the psychographics for my buyer personas?
Adobe Experience Cloud Blog
NOVEMBER 20, 2012
Another is the continuing depreciation of automated techniques (as seen in the most recent Google Webmaster Guidelines updates). Often companies already have a lot of content they can ‘unlock’ (webinars, white papers, ROI calculators, etc.) Yes, you need to research your keywords, yes you need to optimize your content.
Adobe Experience Cloud Blog
SEPTEMBER 12, 2012
Also make sure you put a plan in place that will enable you to consistently produce social marketing-worthy content—including blog posts, infographics, videos, and white papers. It’s important to have guidelines that structure your efforts and guide your participants in the right direction. Think you know social media?
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