ANNUITAS

AUGUST 16, 2016

I recently had the pleasure of re-certifying as a Marketo Certified Expert for the third consecutive year. I spent long hours engaged in online courses and reading any and every article, eBook, or white paper that detailed how to be the best-of-the-best. Happily ever after, right? A good cultural fit is important when hiring.

Ad Building 100

Ad Building Trade Show Marketing Automation Services Marketo 100

Full Circle Insights

SEPTEMBER 12, 2022

In terms of measurement, it provides a wide variety of metrics so that you can determine which tactics and campaigns drive quantifiable growth. Depending on your goals, one of these solutions might be the right fit for you: Adobe Marketo Engage. The Marketing and Sales Alignment Playbook White Papers. Metadata.io.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Envy

MARCH 4, 2021

When you find them apply the same tactics and rules to similar contacts who've just entered your lead nurturing funnel. Marketing automation platforms like HubSpot, Marketo, and Pardot offer automated lead nurture workflows as a series of emails, each with a clear CTA. Company size. Opening a particular email many times.

Lead Nurturing 109

Lead Nurturing Sales Management Lead Scoring Lead Ranking 109

The Point

SEPTEMBER 29, 2011

The subject of hot vs. cold leads was a prime topic at a Marketo roadshow event I attended earlier this month, when Paul Albright , the company’s Chief Revenue Officer, gave a compelling presentation on marketing metrics and some of the factors behind his company’s rapid success. Why is Marketo’s percentage so much higher than the average?

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Leads 100

Adobe Experience Cloud Blog

MAY 30, 2017

To succeed in this new climate, you must adapt your tactics and shift your brand to become more human and digital native-friendly. At the very least, it should include the following: 70% original content: The bulk of your content should be original—articles, white papers, videos, case studies, webinars, etc.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

Directive Agency

MAY 29, 2019

Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique presentation, 5 Data-Validated Tactics to Increase the Experienced Marketer’s Qualified Lead Volume (…and 3 Tactics Guaranteed to Fail) with their audiences across the nation.

Search Marketing 74

Search Marketing Advertising Agencies Paid Search Agency Curation 74

Adobe Experience Cloud Blog

MARCH 22, 2018

These AI-powered marketing programs can crawl your site for blog articles, case studies, white papers, ebooks, videos, etc. It can be difficult to set up scoring in a meaningful way that aligns broad audiences, product offerings, and sales tactics. What potential do you see with AI built for marketers?

Marketing AI 134

Marketing AI Ideal Customer Profiles Lead Scoring Lead Ranking 134

Ambal's Amusings

FEBRUARY 3, 2010

" Gordon Graham is That White Paper Guy , an award-winning writer who helps B2B technology firms tell their stories with crisp, compelling white papers. Many will use B2C tactics like branding for B2B marketing. Hint: Tips, webinars, and white papers.). That White Paper Guy.

Paper 100

Paper Content Marketo Consulting 100

Adobe Experience Cloud Blog

JULY 17, 2018

From my experience through the case studies I’ve been involved with at Marketo and the feedback I’ve gathered from sales (because they are on the frontline of feedback—and we’re all about that marketing and sales partnership!) This was a really fantastic way to document the event! Share with us in the comments below.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Ambal's Amusings

JULY 22, 2010

Managing your messaging and brand consistency across marketing execution means that all of your tactics must be included in your overall marketing strategy. An example of a tactical objective: Post to Twitter, a minimum of two tweets, three times per day with a collaboration focus. Ardath Albee's Tip. Maria Pergolino.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Webbiquity

MAY 23, 2011

Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Tactics (Primary). Tactics (Secondary). White paper downloads. Digging into the results publicized in these case studies, what does B2B success look like? Video / YouTube. New customers.

Social Media 100

Social Media Media Case Study Case Studies 100

Ambal's Amusings

MAY 27, 2010

You add in some of your company’s expertise taking a position on the stance of the expert and turn the transcription into a white paper. Feature the white paper on your website and as an email offer. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. After the event, you have it transcribed.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

The Point

JULY 21, 2016

Frequently, this is due to a backlog of campaigns and other tactical needs – as soon as the platform is deployed, the company moves immediately into “campaign mode” to address that backlog, and never has the time thereafter to hit “pause” and address the big picture. Lack of segmentation.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

Directive Agency

MAY 29, 2019

Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique presentation, 5 Data-Validated Tactics to Increase the Experienced Marketer’s Qualified Lead Volume (…and 3 Tactics Guaranteed to Fail) with their audiences across the nation.

Search Marketing 45

Search Marketing Advertising Agencies Paid Search Agency Curation 45

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. A lead scoring system ranks a lead based on the actions they take.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. A lead scoring system ranks a lead based on the actions they take.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

SnapApp

MAY 12, 2015

You may not be The Gray Lady, or even the viral media powerhouse of the day, but you can borrow their tactics to get unprecedented results in your B2B marketing. Rather than asking your prospect to slog through a 30-page white paper, you can offer real-time, personalized results that add value through a 5-question quiz.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. A lead scoring system ranks a lead based on the actions they take.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

Ambal's Amusings

FEBRUARY 18, 2010

Before a B2B company can decide which tactics to use, they need to do some research and develop a strategy for being “findable.” How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketo's Modern B2B Marketing. Ardath Albee's Tip. Marketing Edge podcast.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

TrustRadius Marketing

NOVEMBER 14, 2019

Lead Scoring: Identify the best lead for a campaign or tactic. For example, for many B2B companies, webinars are a key tactic for qualifying leads, White papers and customer case studies lead to new customers. Marketo plays a central role in our company and we integrate with several other Adobe products.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. What tactics do you use to convert social media interest into leads?

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

JUNE 23, 2011

But looking beyond individual SEO tactics to the companies’ big-picture B2B marketing strategies reveals some interesting insights about how today’s businesses are – or aren’t – leveraging their SEO techniques. Local business listing tactics are underutilized. Incremental SEO improvements add up to large gains.

SEO 48

SEO Studies Marketing & Strategy Lead Scoring 48

B2B Marketing Directions

AUGUST 27, 2017

To learn more about the limitations of intent data, take a look at this post by Jingcong Zhao at the Marketo blog, this post by Todd Berkowitz at the Gartner blog, and this white paper by Infer.

Demand 40

Demand Work Management Intent Data Features 40

Ambal's Amusings

OCTOBER 15, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

OCTOBER 25, 2012

by Dayna Rothman We had a great webinar last week on content marketing with Toby Murdock, CEO and Co-Founder of Kapost , and Jason Miller, Social Media Strategist at Marketo. Shouldn’t white papers be gated? At Marketo we typically only put industry and analyst reports in front of a gate and sometimes mid-stage content.

Top of Funnel 48

Top of Funnel Content Marketing Lead Scoring Lead Ranking 48

Vidyard

NOVEMBER 18, 2016

We know whether it’s an eBook or a white paper, or case study, the people consuming the content are trying to answer the question “What’s in it for me?” And with any live events, I’m making sure I come out to any case studies, and hands-on sessions so I can see the tactics that marketers are using.

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Adobe Experience Cloud Blog

JANUARY 9, 2012

Today’s digital environment makes it significantly easier to test and thus push resources away from tactics that fail and push resources to tactics that produce a significant ROI. What Galileo Can Teach Marketers About Lead Generation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Test the offer.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Generation 48

Directive Agency

JULY 5, 2018

Now, you might be one of those B2B marketers who is in the 1% who are weirdly drawn to and love reading white papers or data sheets. It’s simply, “ you have to have sales assets like white papers, data sheets, and case studies to support your team on the sales side and any of your drip campaigns.

Ad Building 40

Ad Building Brand Identity Branding Content Marketing 40

Vidyard

JULY 7, 2016

When I first started working with marketing automation in particular, Eloqua was the 800-pound gorilla, there were a few other platforms out there like Apprimo, this little company called Marketo, and HubSpot was certainly doing some great things. Don’t just focus on white papers and webinars — use video to engage your customers.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Adobe Experience Cloud Blog

NOVEMBER 16, 2010

Any successful B2B social media plan includes strategies and tactics to forge relationships and build a brand. Sharing content from other B2B sources is a given, but be sure to include links to your own content from newsletters, B2B blogs, white papers and other sources in your tweets.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Content Standard

DECEMBER 13, 2016

Through Marketo reports like the Opportunity Influence Analyzer , you can track leads from first touchpoint to closed business, attributing that revenue directly to the content that brought in your lead. and sophisticated lead generation tactics, among other key attributes. There are various ways to approach this.

Allocation 40

Allocation Paid Search Agency Ads Brand Identity 40

Adobe Experience Cloud Blog

MAY 30, 2010

In fact, a recent eMarketer report found that 40% of executives surveyed said integrating the two tactics is their No. To combine the two tactics, email subscribers can be encouraged to not only forward content via email, but also share it via Facebook, Twitter, StumbleUpon and other sites. 1 marketing initiative for 2010.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 48

NuSpark Consulting

OCTOBER 28, 2018

Demand Generation Tactics and Techniques. A robust, successful demand generation program requires several primary tactics, which include: 1. Content can include blog posts, eBooks, downloadable white papers, video footage, infographics, and email newsletters, among others. Quality Website Development.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Work Management Marketing Management 147

LeanData

JUNE 1, 2015

I wanted Marketo Programs, Channels and Tags revamped to be simpler. Ideas became higher level and less tactical as smaller tasks fused to former broader goals. While I’ve sketched out a first blog post and talked about reviewing some existing white papers – I haven’t done much of my core responsibility.

CMO 40

CMO Trade Show Budget Programs Work Management 40

LeanData

JUNE 1, 2015

I wanted Marketo Programs, Channels and Tags revamped to be simpler. Ideas became higher level and less tactical as smaller tasks fused to former broader goals. While I’ve sketched out a first blog post and talked about reviewing some existing white papers – I haven’t done much of my core responsibility.

CMO 40

CMO Trade Show Budget Programs Work Management 40

LeanData

JUNE 1, 2015

I wanted Marketo Programs, Channels and Tags revamped to be simpler. Ideas became higher level and less tactical as smaller tasks fused to former broader goals. While I’ve sketched out a first blog post and talked about reviewing some existing white papers – I haven’t done much of my core responsibility.

CMO 40

CMO Trade Show Budget Programs Work Management 40