Remove guerilla
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Old School Trade Shows Are Costing You Time and Money

PathFactory

In 2022, we saw 3X ROI on the more personalized live (digital) events and as well as webinars compared to large industry trade shows. What I’ve heard from industry colleagues is that thousands of dollars earmarked for 2023 trade shows are getting cut from marketing budgets, in favor of cost-effective or guerilla initiatives.

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B2B Word on the Street: Guerilla Marketing

MLT Creative

This Week’s B2B Word on the Street is: GUERILLA MARKETING You’ve seen them in action, from historic photos of Depression-era men wearing sandwich boards on busy sidewalks to today, where giant ads are projected across the sides of buildings at night and street teams hand out samples of anything from cereal bars to cigarettes.

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what is an effective marketer?

The Effective Marketer

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. Without good judgement, they are a waste of resources.

Planning 100
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The Ultimate Guide to Hiring a PR Agency in 2020

Hubspot

Do you want to ensure your company is active in your niche's community, including trade shows and events? Also, see if they have any new strategies or tactics that you haven't heard of before, such as influencer marketing or guerilla marketing. A PR agency can help with that. How do you measure success? ".

PR 95
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10 Planning Tips to Prevent a Wasted Marketing Investment

Hubspot

Have there been successful companies who forged the path to success totally grassroots guerilla style? Successful companies are able see the forest through the trees and devote a budget to marketing and advertising. It’s that simple. So for marketing success in 2016, you first must commit to making an actual marketing investment.