Old School Trade Shows Are Costing You Time and Money
PathFactory
MARCH 3, 2023
In 2022, we saw 3X ROI on the more personalized live (digital) events and as well as webinars compared to large industry trade shows. What I’ve heard from industry colleagues is that thousands of dollars earmarked for 2023 trade shows are getting cut from marketing budgets, in favor of cost-effective or guerilla initiatives.
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