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Best Books of the Decade for Marketing and Selling Services

markempa

Rain T oday , a great resource for those who market and sell services, selected their Best Book s of the Decade for marketing and selling professional services. Guerilla Marketing for Consultants by Jay Conrad Levinson and Michael W. Writing White Papers by Michael Stelzner. Selling to Big Companies by Jill Konrath. McLaughlin.

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Why Your Thought Leadership Strategy Might Be Killing Your Business Growth

Hinge Marketing

Online resources like company websites, LinkedIn, and industry blogs give buyers an unprecedented depth of information and breadth of choice about providers. Today, a firm’s website is the uncontested champion, though buyers are typically using multiple resources. This isn’t guerilla promotion. methods—many of which are online.

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Time to Get Scrappy: Will Guerrilla Article Promotion Tactics Work?

Content Standard

This is the main reason I could use Wikipedia for my class participation prep, but had to consult that second search result for my papers. As much as we want to say that we can predict what will “go viral,” it’s just not realistic to exhaust resources doing so. Guerilla Tactics: Gear Up.

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Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget

Marketing Insider Group

Guerilla Content: How To Growth Hack Your Way To Content Marketing Success On A Limited Budget. This is where you can turn to what I call Guerilla Content : Guerilla Content: content created with almost no budget, simply be re-purposing things your organization already produces. Customer service people are a great resource.

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Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

Dave Pollards papers on business innovation & knowledge management. Queens paper: Personal KM. Queens paper: Managing KM Work(ers). McMaster paper: Future of KM. McMaster paper: The Next Economy. BLOGS & RESOURCES I READ. World Resources Institute. Guerilla News Network. MADE IN CANADA.

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How to Save the World

Buzz Marketing for Technology

Dave Pollards environmental philosophy, creative works, business papers and essays. BLOGS & RESOURCES I READ. World Resources Institute. Guerilla News Network. great finds: resources,blogs,essays, artistic works. February 28, 2008. -->. Social Fluency. Working Smarter. Using Weblogs & Technology. Abuddhas Memes.

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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

Dave Pollards environmental philosophy, creative works, business papers and essays. BLOGS & RESOURCES I READ. World Resources Institute. Guerilla News Network. great finds: resources, blogs, essays, artistic works. · Art/Photography. RECENT POSTS BY CATEGORY. The Environment. Working Smarter. Creative Works.