Why you probably have the wrong ratio of SDRs to Marketers
MKT1
JUNE 16, 2022
Meeting focus vs. full-funnel conversion focus: SDRs will often over-index their lead gen and outreach on the audience that gets them meetings. If trained and invested in, this works well. What should SDRs do compared to marketers? In this model, SDR outreach is the exception, not the rule.
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