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How to Use Content Marketing for Customer Retention

Marketing Insider Group

Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience. You can also create other types of content consistently like ebooks, guides, demos, podcasts, videos, or vlogs (video blogs). It’s one of the most trusted channels today. Source: Semrush.

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Digital Marketing for Local Businesses: Few Tips to Be Successful

Valasys

This in turn will facilitate the process of customer acquisition by some positive word-of-mouth marketing (WOMM). Set up a Google notification for your business so you realize when new articles resonating with your business have been posted. You can also utilize those emails to request more online feedback! Some Miscellaneous Ways.

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4 Ways to Transcend Your Lead Generation Endeavors to Outlast Your Competitors

Valasys

Along with customer loyalty follows the repeat purchase cycles, increased after-sales services, and acquisition of new leads through positive word-of-mouth-marketing (WOMM). Read more on 8 Reasons why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM). Read more on How Leveraging Video Content Boosts Organic SEO.

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6 Tips to Evolve Your Content Strategy in 2020

Valasys

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

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AI for B2B Marketing: Roadmap for 2020

Valasys

They also inspire positive Word of Mouth Marketing (WOMM) by reflecting on the customer-centric approach of the marketers rather than a sales-driven perspective. According to a report by Search Engine Watch, Google prefers ranking video content higher than text-based content.

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How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

Scaling up personalization to streamline the B2B sales cycle within the modern set-up of businesses involves establishing an emotional connection with the customers with the help of visual imagery & video content. The traditional text-based methods of content creation need to be complemented with visual imagery & video marketing.

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How to Build Customer Loyalty with Content Marketing

Valasys

This includes proactively answering to the after-sales & services queries of the customers & guiding them with the insightful how-to-videos to make the best use of the products or services they have purchased. Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands. Wrapping Things Up.

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