Marketing Insider Group

APRIL 6, 2021

Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience. You can also create other types of content consistently like ebooks, guides, demos, podcasts, videos, or vlogs (video blogs). Use Storytelling in Your Marketing. Source: Semrush.

Top of Funnel 335

Top of Funnel Work Management Marketing Management Content Marketing 335

Valasys

MARCH 9, 2020

Therefore, the businesses need to make sure that they use visual imagery for brand storytelling in a way that inspires customers to not just make a purchase but emotionally connect with the brand. According to a report by Social Media Today , customers land a 64% higher probability to purchase a product, provided they watch a video online.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

FEBRUARY 28, 2020

This includes proactively answering to the after-sales & services queries of the customers & guiding them with the insightful how-to-videos to make the best use of the products or services they have purchased. Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands. Wrapping Things Up.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

DECEMBER 23, 2019

Data-driven storytelling infuses an element of trust in the minds of the marketers & positively drives the singularity of customer experience management (CXM), which will be more vital than ever before in the coming year 2020. Read more: How Omnichannel Reputation Management Assists in B2B Branding.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Valasys

FEBRUARY 17, 2020

Content can be created in several forms such as E-books, Podcasts & Interviews, Videos, Infographics, case studies & success stories, webinars & blogs. Content calendar for carrying-out planned content distribution can be created in Excel or Google Sheets or even in Google Calendar. The ‘fit’ & intent-data.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Valasys

AUGUST 26, 2019

Several BI tools & tools such as Moz & Google Analytics can help marketers analyze the relevant keywords being searched by their ideal personas. . Influencer marketing can be an impactful way for brands to optimize their Returns on Investment (ROI) through positive Word-of-Mouth Marketing (WOMM). .

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

AUGUST 6, 2019

According to a study by influencermarketinghub.com, Google searches for influencer marketing grew by over 1500% percent over the past three years, starting the year 2019. Videos are used by 63% of the marketers as marketing assets for social channels & have surpassed blogging, used by only 60% of them.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45