article thumbnail

How strategy frameworks can help your brand stay relevant

Sprout Social

How to use the framework: To start thinking through the five forces, the first step is to zoom out and look at the industry or space your brand is in, which can be clarified by a simple Google Search or look at Yahoo Finance. SWOT Analysis A SWOT Analysis is a popular framework used to categorize how you’re doing as a company.

SWOT 106
article thumbnail

12 Best B2B Sales Strategies to Boost Your Revenue in 2023

Unbound B2B

Run a SWOT analysis on your competitors B2B marketers should keep one eye on their competitors at all times. Find your new data sources This year, Google intends to phase out third-party cookies. In Google ads, combine broad-match keywords and audience targeting. Using alternatives to Google, such as Microsoft.

article thumbnail

Complete Guide to B2B Marketing

Directive Agency

Share to 10+ Google+ Groups on Blog Topic or Industry. ” If they select “Yes” then (using conditional logic) have a final form field show up at the bottom asking for their phone number. Reviewed number of organic landing pages in Google Analytics. Searched for brand and branded terms. Duplicate Content.