Heinz Marketing

DECEMBER 9, 2021

Sales intelligence software/platforms help companies use data to increase sales and improve sales processes. Features/functionality: ZoomInfo has a portfolio of solutions that combine B2B intelligence and company contact data with engagement software, and dynamic workflows. Let’s get into it! Data Visualization Platforms.

B2B Sales 70

B2B Sales Enterprise Management Zoominfo Work Management 70

Zoominfo

NOVEMBER 22, 2019

A bit further on, as part of your ABM strategy , you’ll fully recreate the journey for these companies – and identify key points where the marketing and sales processes made progress. There are numerous sales enablement tools out there for organizing content, including Highspot and Docsend (we built a homemade one using a Google sheet).

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Customer Experience Matrix

OCTOBER 29, 2015

It’s primarily used to set up data processing flows for data cleaning, matching, and lead routing. Most are marketing and sales operations staff supporting Salesforce.com and Marketo who use Openprise to supplement the limited data management capabilities native to those systems. Openprise falls roughly into this second category.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

WebMarketCentral

DECEMBER 8, 2008

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Online Marketing Institute

JULY 31, 2009

The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I’m sure I forgot a few. All thoughts are welcome!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Lead Liaison

MAY 1, 2018

Here it is: Top of the Funnel: Rhythms™ , Lead411 , ZoomInfo. Business Operations: Google. Task Management: OneFocus™ , Trello , Google. Top of the Funnel : Rhythms™ , Lead411, ZoomInfo, Hunter, MailTester.com, FullContact, Clearbit. It’s about establishing a process to see what works, then rinse and repeat.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Lead Liaison

MAY 1, 2018

Here it is: Top of the Funnel: Rhythms™ , Lead411 , ZoomInfo. Business Operations: Google. Task Management: OneFocus™ , Trello , Google. Top of the Funnel : Rhythms™ , Lead411, ZoomInfo, Hunter, MailTester.com, FullContact, Clearbit. It’s about establishing a process to see what works, then rinse and repeat.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48