KoMarketing Associates

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Out with the Old, In with the New: Making Google’s Privacy Policy Work for You

KoMarketing Associates

Google’s new privacy policy , implemented at the beginning of March, has sparked a series of charges and countercharges about how the tech giant may be impinging on users’ privacy. However, the new policy , which allows Google to synchronize data across all its services (Gmail, search history, YouTube, etc.)

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A B2B Marketers’ Guide to GA4 Reporting & Measurement

KoMarketing Associates

If you work in marketing, you’ve probably heard about Google sunsetting Universal Analytics and making us switch to GA4. . Google is sunsetting Universal Analytics (what they now call the OG version of Google Analytics) early next year. Note this is from Google’s demo account. Here is what you need to know. .

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B2B Marketing: Guide to Success in the Digital Era

KoMarketing Associates

If you think about it, Google didn’t even exist until 1998. This is especially true in digital marketing when an alternation from companies, like Google or Facebook, is made causing everyone to adapt. Marketing has changed significantly in the past years. Just as the sub-header says, content is more than words on the page.