Biznology

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

“The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. ” Trying GroupHigh for blogger outreach campaigns. My expertise, however, is online community outreach and engagement.

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2013: The Year of Internet Marketing Basics

Biznology

Make sure it is accessible to the Google bot. I will use PPC strategically and not as the cornerstone of my Internet marketing efforts. Social media – Make sure you do everything you can to fully understand Facebook, Twitter and LinkedIn, then use it appropriately to move your business forward. It is not a social network.

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Take your bloggers and social media influencers to lunch

Biznology

Follow them on Twitter. That relationship could be in the form of already being their legitimate fan — and not a double secret fan but a supportive, commenting, resharing, retweeting, Facebook Messenger and Twitter DM friend who repins stuff on Pinterest. Share their posts on your personal social media profiles. Chris Abraham.

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5 warning signs that your website sucks

Biznology

Google’s recent emphasis on images in search, including Carousel and Business View underscore how seriously the search giant takes images as part of the overall consumer experience. If your site lacks analytics, take a few minutes and have your administrator at least place tags for Google Analytics on your site.

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What is Social Media Marketing?

Biznology

Some of the most influential people online live on YouTube, Twitter, Instagram, Vine, and—believe it or not—message boards, forums, email lists, and even community Listservs. ” Because none of this actually works without Google’s love and referral, I have included SEM, a subset of which is Search Engine Optimization (SEO).