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B2B’s Problem with Pay-Per-Click: Three Things You Need to Know

ANNUITAS

OCTOBER 23, 2014

I have personally run pay-per-click (PPC) programs for the companies I have worked for, and I have worked with agencies that specialize in PPC claiming to have proven track records in B2B. PPC is always challenging in B2B, and is clearly a different animal than the more transactional sale that PPC was clearly designed for.

Demand Generation Agencies 100
Demand Generation Agencies Paid Search Agency PPC Marketing Automation Services 100
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(Re)Focusing Your Demand Marketing Plan Amid the Coronavirus Outbreak

ANNUITAS

MARCH 19, 2020

PPC [1.82%]. Think With Google reiterates this point : “ Just because you can do digital events doesn’t always mean you should. Website [4.03%]. Nurture [2.65%]. Webinars [2.56%]. Content Syndication [0%]. This Engagement Channel presents a significant opportunity in the current environment.

Top of Funnel 232
Top of Funnel Planning Demand Elasticity 232
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