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Discovered

Kevin Indig

Google Discover is a gold vein for publishers: hard to find but carrying copious cash potential. The only one who reliably makes money is the shovel seller - in this analogy: Google. For Google, it's a way to compete against platforms like TikTok or Instagram, where serendipity is the glue that makes users stick.

Adsense 59
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PPC for B2B: How to Choose Your Agency

Envy

Develop a short list : Now that you’ve researched your specific needs, Google or ask around for the relevant agencies who can best meet your needs. Establish a rapport : Don’t underestimate the value of personal relationships. Take the time to meet with the team who would manage your account to make sure you click.

PPC 91
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PPC for B2B: How to Choose Your Agency

Envy

Develop a short list : Now that you’ve researched your specific needs, Google or ask around for the relevant agencies who can best meet your needs. Establish a rapport : Don’t underestimate the value of personal relationships. Take the time to meet with the team who would manage your account to make sure you click.

PPC 88
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26 A/B Testing Examples to Inspire Your Next Test

Convert

What you can learn from this: A free shipping incentive at a certain price minimum can improve the average order value. Also, consider using videos or other interactive elements to inspire more trust and add one more dimension to the personality of your organization. One variant resulted in a 14% better take rate.