Marketing Interactions

JULY 25, 2021

Hyper-personalized. Science Daily explains hyperactivity as: “Hyperactivity can be described as a physical state in which a person is abnormally and easily excitable or exuberant. Strong emotional reactions, impulsive behavior, and a short span of attention are also typical for a hyperactive person.”. Just ask Google.

B2B Marketing 69

B2B Marketing B2B Paid Search Agency Buying Cycle 69

Marketing Interactions

APRIL 14, 2019

To level the playing field, marketers must focus on personalized and connected messaging—and they must do so competently, consistently, and at scale. Google has trained buyers to hit the back button when the search result clicked on doesn’t yield the right content. If your content isn’t relevant, it isn’t read.

Conversion 86

Conversion Marketing Automation Services B2B Trigger Marketing 86

Marketing Interactions

MAY 23, 2018

In order to achieve that goal, marketers need to create better experiences, produce customer-centric content, improve engagement in channels that can attract leads, and give all of this a boost with better targeting and personalization efforts. Oh, I have logins to the systems, Google Docs, Slack, and Chatter. Cart before horse.

Advertising Benchmark 83

Advertising Benchmark Marketing & Strategy B2B Content 83