Chris Koch

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How Jimmy Fallon Redefined the Celebrity Biography

Chris Koch

Jimmy’s Fallon’s career – and much of who he is as a person – can be summed up in eight minutes. Whether it’s all a put on ( Vanity Fair strongly suggests that it isn’t) Fallon comes across in 1998 just like he does now, as the kind of charming, funny person we would all like to be and, uniquely, the only one we can imagine being.

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Where is your mobile marketing center of gravity?

Chris Koch

Dragon has been perfecting its voice-to-text abilities for decades through its PC software and MapQuest (I still prefer it to the Google Maps gorilla) has been honing its route guidance for many years. Good mobile apps start somewhere else. The Future – There’s an App For That (gadgetwise.blogs.nytimes.com). Tweet This Post.

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What the slow death of B2B publishing means for marketers

Chris Koch

Meanwhile, Google, which has become the biggest ad agency of them all, gets rich by presenting hungry content seekers with links to JC Penney. This longing for personalization isn’t just heard in the context of thought leadership, however. It’s a no win for everybody except the ad agencies.

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Is “social media campaign” an oxymoron?

Chris Koch

HP questioned Facebookers about their work styles and matched them to an “IT personality.” It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Facebook is the fun social network. Then HP did something cool. Let them win stuff.

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Is “social media campaign” an oxymoron?

Chris Koch

HP questioned Facebookers about their work styles and matched them to an “IT personality.” It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Facebook is the fun social network. Then HP did something cool. Let them win stuff.

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Why B2B marketing will become more visual, vocal, and mobile

Chris Koch

There’s something about having this little device in our pocket that makes it so much more personal— dear, even—than any phone or laptop. Google is offering offices in the cloud so that corporate IT systems become little more than sync devices for all the work being done away from a desk. Mobile drives an urge for immediacy.

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Why Twitter is for old people

Chris Koch

To someone her age, the concept of following immediately conjures up the issue of personal relationships—who you hate and who you like—and status—who is popular and who isn’t. The news, advice, and references I get each day from my Twitter “friends&# is better than any Google news or blog feed. More about that next time.

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