Remove Google Remove Multivariate analysis Remove Privacy Protection Remove Profiling
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7 common problems that derail A/B/n email testing success

Martech

Yes, you could let Google Maps do the planning work for you. But it’s a flawed and unreliable metric, especially now that Apple’s Mail Privacy Protection feature masks a campaign’s true open rate. Refine and repeat the testing process to improve and continue the cycle of testing, analysis and implementation.