ViewPoint

MAY 16, 2013

Sales Intelligence with Google: Marrying What You Want to Say with What They Want to Hear. Sam Richter, author of "Take the Cold Out of Cold Calling,” shares few tips for using the Google to find news about a prospect or company and to identify individuals with particular job titles. Via Marketo Blog.

B2B Sales 120

B2B Sales PointClear Google Cold Calling 120

ViewPoint

APRIL 28, 2011

source: Marketo ). source: Google ). source: Google). Search is now the dominant buyer behaviour: 93% of B2B buyers use search to begin the buying process. 62% of business buyers now spend more time researching product and services online than they did prior to the recession.

Work Management 120

Work Management Marketing Management Sales Leads Sales Qualified Leads 120

ViewPoint

MAY 10, 2012

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120